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Concept build, Premium tier

The Coat Room.

Appointment-only pet grooming, Damansara Heights. A studio that sells calm: one animal, one room, one table, and fur you can comb on screen.

The Coat Room homepage at desktop width

The brief it was built to.

Concept brief: take a category drowning in paw-print clip art and sell the absence of stress instead. A quiet, warm page built on real photography, with the coat itself as the centrepiece.

  • Next.js
  • WebGL
  • Instanced rendering
  • Static rendering

WebGL fur, combed by your cursor.

Forty instanced shells with curl-noise tangle render real fur that parts under the pointer. A coat picker morphs it between five coat archetypes, each setting the base of a quote that arrives on WhatsApp as a written brief.

What a grooming or pet business gets from this: a booking flow that arrives on WhatsApp as a written brief, and a first impression no franchise competitor can match.

Measured, not claimed.

Largest Contentful Paint
76 ms
Cumulative Layout Shift
0
Median frame
8.3 ms

Measured with Chromium tracing on the production build. The point is not the exact digits; it is that your site will ship with its own.

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